the first hotel chain certified on sustainability,
with a certification adapted to the hospitality industry


of consumers believe that brands must act now for the good of society and of the planet*.


of consumers* say they filter their choice of hotels according to the presence or absence of certification, no referentials existed for the hospitality industry yet.

An unprecedented
sustainable approach
in the hospitality industry

B&B HOTELS has always been deeply concerned by its societal and environmental impact, meaning taking its responsibilities as a company by acting sustainably. To meet consumers expectations and provide credibility and transparency to its CSR engagements, B&B HOTELS requested SOCOTEC, an independent certification body, to set up the very first certification referential, specifically adapted to the challenges of the hospitality sector.

This unprecedented certification is:

  • Based on a GSTC-Recognized standard.
  • Aligned with the United Nations’ Sustainable Development Goals (SDGs)

In 2022, independent Sustainability Experts managed by SOCOTEC audited onsite B&B HOTELS headquarters and 87 hotels in France, Germany, Italy and Spain.

No less than 125 items in 5 categories (Sustainable Management System, Governance, Social, Culture and Environment) were assessed: from the strategy to actions implemented to conserve biodiversity, ecosystems and landscapes, via local employment, staff engagement and the presentation of local culture and heritage.

A collective achievement

A dedicated full-time task force at B&B HOTELS audited existing CSR initiatives, analyzed the gap between current status and CSR certification requirements (125 items), surveyed 70 000 people among stakeholders (clients, mandate managers, landlords, suppliers, employees) in 4 countries, and measured carbon footprint among other tasks.

After more than 120 days of audits, B&B HOTELS France, Italy, Spain and Germany are now certified on Sustainability Management System for 3 years.

What’s coming next?

This is a continuous process. Every year, surveillance audits will be performed in 100 random hotels and B&B HOTELS’ CSR strategy and action plans will be reviewed. All new opening hotels (around 100 per year) will be compliant with CSR certification requirements, and progress will be assessed and communicated transparently.

A new standard for the hospitality industry

This Sustainability certification is available to all actors of hospitality and will become a new standard for the sector as a guarantee of genuine CSR engagement.

With this pioneering approach, B&B HOTELS intends to become the referent hospitality brand on social integration, diversity and on low environmental impact.

* Sources: Havas Media Group Meaningful Brands report 2021 (surveying over 395000 people around the world), Bain & Company, 300 companies surveyed, Publicis Sapient. Leisure Travel Report 2021


  • b&b hotels

B&B HOTELS is one of the most important economic hotel groups in Europe. Founded in Brest in 1990, the Group has a network of 700 hotels in 15 countries, in Europe and Brazil. B&B HOTELS grew exponentially in 2022 with the opening of 97 new hotels, and intends to continue this dynamic in 2023.

Positioned in the value-for-money segment, B&B HOTELS is committed to offering its customers comfort and quality at the best value for money. Empathy, Integrity, Inclusion, Simplicity and Improvement are the founding values of the Group.

B&B HOTELS is also actively committed to Corporate Social Responsibility. To meet consumer expectations and give credibility and transparency to its actions aimed at having a positive social and environmental impact, B&B HOTELS is now certified in sustainability by the independent organization SOCOTEC.

Goldman Sachs has been the main shareholder of B&B HOTELS since 2019.

Press contacts:

JIN Agency – Clémence Rieu

06 61 91 92 67

JIN Agency – Chloé Nabais

07 80 54 47 37

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