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Our success
story

The fastest growing value-for-money
hotel chain in Europe

Lucie & Samir Ghanedoumy,
Managing Directors of SARL LSG
B&B HOTELS Valenciennes, Lille Seclin, Douai

Our
journey

x3 hotels in 10 years

761 hotels

Our ambition: achieve 3,000 hotels in ten years

B&B HOTELS was founded in Brest in 1990 based on the idea of offering its customers comfortable hotels with a warm atmosphere and a pleasant design, all at the best price.

This guiding principle grew into a strong concept: providing the best “Value for Money”.

We have tripled our growth over the past 10 years and today, the group has more than 760 hotels in 15 countries. Since 2019 we have been majority-owned by the investment company Goldman Sachs. Between that time and 2022, B&B HOTELS opened more hotels than any other chain, anywhere, steadily increasing our market share and securing our path towards market leadership.

Our
Key
Dates

  • 1990
  • 2015
  • 1998
  • 2016
  • 2006
  • 2017
  • 2007
  • 2018
  • 2009
  • 2019
  • 2010
  • 2021
  • 2012
  • 2022
  • 2013
  • 2023

1990

Creation of Galaxie SA and first hotels in France (Brest and Saint-Malo)

2015

4 hotels acquired in Spain and new B&B HOTEL in Disneyland® Paris

1998

First hotel in Germany

2016

Acquisition of the Sidorme group including 19 hotels in Spain

2006

Galaxie SA becomes B&B HOTELS

2017

First hotel in Brazil

2007

Acquisition of the Village Hotels group including 60 hotels in France and 2 in Germany

2018

First hotels in Switzerland, Belgium, Portugal, Slovenia and Austria

2009

First hotel in Italy

2019

B&B HOTELS 500th hotel opening in Palermo, Italy

2010

First hotel in Poland

2021

First hotels in Hungary and the Netherlands and 300 hotels in France

2012

200 hotels in France

2022

97 new openings

2013

First hotel in the Czech Republic

2023

Opening of the first eco-designed hotel in Guimarães, Portugal.

What makes us unique

Our business model is uncompromising: to provide best “Value for Money”. Because this principle is paramount, we designed our business model in a way that optimises prices, costs and quality, and positions our customers at the centre of everything we do.

Lease model

To optimise building costs & product quality

Direct distribution & revenue management

To offer the best deal and minimise Online Tourism Agency (OTA) costs.

Entrepreneurship

To optimise operating costs & service quality