Our success
story
The fastest growing value-for-money
hotel chain in Europe
Our
journey
x3 hotels in 10 years
+770 hotels
Our ambition: achieve 3,000 hotels in ten years
B&B HOTELS was founded in Brest in 1990 based on the idea of offering its customers comfortable hotels with a warm atmosphere and a pleasant design, all at the best price.
This guiding principle grew into a strong concept: providing the best “Value for Money”.
We have tripled our growth over the past 10 years and today, the group has more than 770 hotels in 17 countries. Since 2019 we have been majority-owned by the investment company Goldman Sachs. Between that time and 2022, B&B HOTELS opened more hotels than any other chain, anywhere, steadily increasing our market share and securing our path towards market leadership.
Our
Key
Dates
- 1990
- 2024
- 1998
- 2016
- 2006
- 2017
- 2007
- 2018
- 2009
- 2019
- 2010
- 2021
- 2012
- 2022
- 2013
- 2015
- 2023
1990
Creation of Galaxie SA and first hotels in France (Brest and Saint-Malo)
2024
Opening of our first B&B HOTELS in UK and the U.S.
1998
First hotel in Germany
2016
Acquisition of the Sidorme group including 19 hotels in Spain
2006
Galaxie SA becomes B&B HOTELS
2017
First hotel in Brazil
2007
Acquisition of the Village Hotels group including 60 hotels in France and 2 in Germany
2018
First hotels in Switzerland, Belgium, Portugal, Slovenia and Austria
2009
First hotel in Italy
2019
B&B HOTELS 500th hotel opening in Palermo, Italy
2010
First hotel in Poland
2021
First hotels in Hungary and the Netherlands and 300 hotels in France
2012
200 hotels in France
2022
97 new openings
2013
First hotel in the Czech Republic
2015
4 hotels acquired in Spain and new B&B HOTEL in Disneyland® Paris
2023
Opening of the first eco-designed hotel in Guimarães, Portugal.
What makes us unique
Our business model is uncompromising: to provide best “Value for Money”. Because this principle is paramount, we designed our business model in a way that optimises prices, costs and quality, and positions our customers at the centre of everything we do.
Lease model
To optimise building costs & product quality
Direct distribution & revenue management
To offer the best deal and minimise Online Tourism Agency (OTA) costs.
Entrepreneurship
To optimise operating costs & service quality