B&B HOTELS Launches in the U.S., Bringing its Track Record of Rapid Growth to the U.S.

New York, March 17th, 2023. The highly successful European hotel chain, B&B HOTELS, is proud to announce its official launch in the United States. With an impressive track record of growth across Europe, with nearly 700 hotels across 14 countries, B&B HOTELS is poised to shake up the U.S. hospitality industry with its unique value proposition.

B&B HOTELS offers guests uncompromising quality at the best price. B&B HOTELS’ asset light flexible business model allows for rapid expansion through rebranding of existing hotels and new build construction, while providing its real estate investment partners with valuable acquisition opportunities. B&B HOTELS’ key initial U.S. target markets are Florida and Texas, with plans to brand 400 hotels across the U.S. (representing $4 billion of real estate value) in the next 10 years. By combining its proven business model with a commitment to provide the best value for its guests, B&B HOTELS is set to become a major player in the U.S. hospitality market.

“We are thrilled to bring B&B HOTELS to the United States, and to offer travelers affordable high quality accommodations. We also look forward to connecting with real estate investors in the United States who seek to partner with us on our high growth trajectory.”

Valerio Duchini, Chief Executive Officer B&B HOTELS United States

“Our successful growth model and commitment to value for our guests have made us a beloved brand across Europe, and we’re excited to bring that same experience to guests in the U.S.”, said B&B HOTELS President and CEO, Fabrice Collet. “We also are looking to be a partner of choice for U.S. real estate investors.”

B&B HOTELS will be hosting, at the French Consulate in New York, a launch event gathering journalists, real estate investors and key opinion leaders in the hospitality field. To join us on March 28th at 6:30pm, please RSVP at the email below.


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B&B HOTELS is one of the most important economic hotel groups in Europe. Founded in Brest in 1990, the Group has a network of 700 hotels in 15 countries, in Europe and Brazil. B&B HOTELS grew exponentially in 2022 with the opening of 97 new hotels, and intends to continue this dynamic in 2023.

Positioned in the value-for-money segment, B&B HOTELS is committed to offering its customers comfort and quality at the best value for money. Empathy, Integrity, Inclusion, Simplicity and Improvement are the founding values of the Group.

B&B HOTELS is also actively committed to Corporate Social Responsibility. To meet consumer expectations and give credibility and transparency to its actions aimed at having a positive social and environmental impact, B&B HOTELS is now certified in sustainability by the independent organization SOCOTEC.

Goldman Sachs has been the main shareholder of B&B HOTELS since 2019.

Press contacts:

JIN Agency – Clémence Rieu

06 61 91 92 67

JIN Agency – Chloé Nabais

07 80 54 47 37

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