B&B HOTELS Launches in the U.S., Bringing its Track Record of Rapid Growth to the U.S.

New York, March 17th, 2023. The highly successful European hotel chain, B&B HOTELS, is proud to announce its official launch in the United States. With an impressive track record of growth across Europe, with nearly 700 hotels across 14 countries, B&B HOTELS is poised to shake up the U.S. hospitality industry with its unique value proposition.

B&B HOTELS offers guests uncompromising quality at the best price. B&B HOTELS’ asset light flexible business model allows for rapid expansion through rebranding of existing hotels and new build construction, while providing its real estate investment partners with valuable acquisition opportunities. B&B HOTELS’ key initial U.S. target markets are Florida and Texas, with plans to brand 400 hotels across the U.S. (representing $4 billion of real estate value) in the next 10 years. By combining its proven business model with a commitment to provide the best value for its guests, B&B HOTELS is set to become a major player in the U.S. hospitality market.

“Our successful growth model and commitment to value for our guests have made us a beloved brand across Europe, and we’re excited to bring that same experience to guests in the U.S.”, said B&B HOTELS President and CEO, Fabrice Collet. “We also are looking to be a partner of choice for U.S. real estate investors.”

B&B HOTELS will be hosting, at the French Consulate in New York, a launch event gathering journalists, real estate investors and key opinion leaders in the hospitality field. To join us on March 28th at 6:30pm, please RSVP at the email below.