2.57 kg of CO₂e
per room sold.
One of the lowest carbon footprints in the industry.
Pillar 2
Adapt to our
environment
REPORTS & CERTIFICATIONS
Welcoming people means taking care of them. By fully integrating the fight against climate change, the preservation of water resources and the logic of the circular economy into our business, we are committed to making each of our hotels a welcoming space, where hospitality is also seen as a commitment to the natural balances on which it depends.
How we do it
Taking large-scale action against climate change
Embracing the circular economy
Addressing water scarcity
Preserving and restoring biodiversity
Reducing our carbon footprint in line with science
We have set ambitious science-based targets to reduce our scope 1, 2 and 3 CO2e emissions by 2030. This climate trajectory, aligned with a +1.5°C pathway (scopes 1 & 2) and +2°C (scope 3), is supported by a carbon reduction strategy validated by the Science Based Targets initiative (SBTi) in November 2024. It has been made possible through a carbon footprint assessment of our hotels, headquarters, and key suppliers to have a good understanding of the drivers behind our most carbon-intensive activities.
Measuring and steering our carbon emissions
We measure our carbon footprint in line the GHG Protocol’s methodology and continuously improve our measurement methods and expand the scope of emissions covered. In 2025, we will roll out a dedicated tool to accurately track our annual decarbonisation trajectory and manage our action plans effectively.
2024 ACHIEVEMENT
2030 GOAL
Our carbon trajectory:
Scope 1 & 2:
-50% absolute emissions between 2019 and 2030.
Scope 3:
-28% absolute emissions between 2019 and 2030.
Our decarbonation in action
Reducing our emissions linked to energy consumption (scope 1 and 2) implies implementing complementary strategies: reducing our energy consumption, improving energy efficiency, rethinking our energy mix by encouraging the use of green energy, and incorporating low carbon solutions into all our projects. Engaging our stakeholders, particularly our customers, is also a key lever for amplifying our impact.
Reducing emissions from our supply chain (scope 3) is a significant challenge that can only be addressed through close collaboration with our suppliers. Together, we aim to identify emission sources and develop a concrete operational action plan to reduce them.
Consuming less and better: a shared daily priority
Because sufficiency is part of our DNA, reducing our consumption has become a key part of our decarbonisation strategy. We step up our efforts by using technology, getting our teams involved and running awareness projects. We are gradually rolling out Building Management Systems (BMS) allowing us to manage our consumption more effectively. Whenever we renovate a hotel, we switch to LED lighting, which enables energy savings of up to 80%.
Reducing our carbon footprint also involves improving our energy mix. In 2024, we took two steps forward: we launched an initiative to electrify our heating and hot water systems, and we continued prioritising lower-carbon energy sources. We are stepping up our efforts to supply our hotels with renewable electricity guaranteed to be sourced from renewable energy.
“We have installed almost 700 m2 of solar panels on the parking lot’s shades, covering 45% of our consumption. We are very proud to have contributed to this project, which will enable us to meet our needs while limiting our impact on the environment.”
MATTHIEU DERRIEN,
Hotelier entrepreneur of B&B HOTEL Les Herbiers
2024 ACHIEVEMENTS
77%
certified renewable electricity group-wide.
Electricity
accounts for 72% of total energy consumption.
Gas
accounts for 23% of total energy consumption.
Other sources
accounts for 5% of total energy consumption.
Read our sustainability report
Embracing the circular economy
Circularity is about designing things efficiently, using materials wisely and taking a life-cycle approach. B&B HOTELS’ business model is lean by design: by streamlining operations, we minimize waste and resource consumption. The 3Rs – reduce, reuse and recycle – are an integral part of our DNA, and we are taking it one step further by working with experts and innovators to create more sustainable ways for everyone to travel.
Eco-designing our hotels
We are committed to minimising the environmental impact of our buildings by working with our landlords and construction partners to prioritise sustainable materials and innovative construction methods. Wherever possible, we choose to renovate or refurbish rather than build new, thereby saving resources, reducing carbon emissions, and minimising land use.
2024 ACHIEVEMENTS
B&B HOTEL Madrid Tres Cantos
developed in partnership with CREE Buildings.
B&B HOTEL Madrid Vallecas
is currently under construction using the AVITA system.
The Re Think Hotel Awards
for B&B HOTELS Madrid Tres Cantos and Madrid Vallecas.
Eliminating single-use plastics from our hotels
All single-use plastics are progressively being removed from our hotel rooms, ranging from plastic amenities and samples, plastic bags, plastic bottles, plastic packaging, etc. We promote the use of bulk dispensers on our breakfast buffets. Where packaging remains necessary, we are progressively working to optimise it. The gradual roll-out of water fountains in our lobbies is helping to reduce the use of plastic bottles.
2024 ACHIEVEMENTS
2030 GOAL
Single-use plastic
We have removed most single-use plastic items from our rooms.
Packaging
is progressively being replaced by bulk dispensers on our breakfast buffets.
100%
of our lobbies
in Spain are equipped with microfiltered water fountains.
Eliminate
single-use plastic bottles outside rooms, replacing them with more environmentally-friendly alternative.
Tackling the food waste issue
B&B HOTELS partners with Too Good To Go to prevent food waste by ensuring unsold buffet items are distributed, despite careful inventory management and precise food measurements, reducing leftovers and promoting sustainability.
2024 ACHIEVEMENTS
268
hotels joined the program in Germany, Austria, Spain, France, Poland and Portugal.
~61
tonnes of food rescued. 62,000 meals saved.
167
tons of CO2 avoided, equivalent to 94 return flights from Paris to New York.
Piloting an innovative waste management system to foster recycling
We have put in place a number of initiatives to reduce our waste, but there is still some waste that cannot be avoided or reused. As far as possible, this waste is systematically directed towards recovery channels, whether it’s the everyday waste associated with the reception of our customers or specific flows such as pillows, furniture or electronic equipment.
2024 ACHIEVEMENT
31 hotels in France now benefit from bespoke waste tracking and practical support (up from eight in 2023) from the service provider Take A Waste.
GOAL
– Roll out in other French regions
– Implement similar programmes for other regions
Read our sustainability report
Adressing water scarcity
In a context of increasing water scarcity and stress, responsible water management is a major challenge. Recognising our dependence on this vital resource, which is essential for our activities, the attractiveness of our regions, and life in general, we have adopted a comprehensive approach to minimise our consumption, raise awareness among our stakeholders, and identify our key vulnerabilities.
Equipping our rooms to reduce their water consumption
B&B HOTELS equips rooms with water-saving devices, tests water recycling systems, and monitors consumption with smart meters. This proactive approach helps identify and address issues, like leaks, while promoting sustainable water use and conservation in our hotels.
2024 ACHIEVEMENTS
2025 GOAL
122 liters
water intensity per room sold (on average).
61%
of rooms equipped with devices to limit water consumption.
1
water reduction
target to be developed.
Raise awareness and involve our consumers
In all our hotels, we encourage guests to adopt eco-friendly practices through appropriate signage or challenges. If they are staying for more than one night, they can choose to forego room cleaning in exchange for a donation to a charity, a free breakfast or a discount, depending on the country. This saves 7.5 litres of water (on average) per cleaning session avoided. They can also choose to limit the replacement of their towels: one set is provided as standard, and an additional set can be requested in France, Germany, Italy and Spain.
A GAMIFIED EXPERIENCE OF WATER SUFFICIENCY
We launched a partnership with Luniwave, a solution provider that has developed a system to help hotel guests become more water-conscious and save water. Upon entering the shower, the user selects a goal on the screen. During the shower, an LED indicator measures the consumption and at the end, the user’s savings are displayed on the control screen. Every liter of water saved finances water access projects with the Made Blue Foundation.
“We do not change towels daily and encourage guests to use the towel warmers in their rooms. We also offer guests the option to forgo daily housekeeping in exchange for a discount on their stay. We are very proud to have contributed to this project, which reduces environmental impact while maintaining optimal service quality.”
KAINA OURAGHI,
Operations Manager B&B HOME Saint Ouen-sur-Seine
2024 ACHIEVEMENTS
A pilot
with Luniwave in a dozen hotels in France, Italy and Germany.
225,000
cleaning waivers.
Read our sustainability report
Preserving and restoring biodiversity
Tourism is a rapidly growing sector that puts significant pressure on natural resources and biodiversity. Both are essential for maintaining the balance of ecosystems and the attractiveness of destinations. Acknowledging this dual challenge, we are committed to minimising the impact of our activities on biodiversity.
Reduce the impact of our buildings
Building a hotel can have a significant impact on biodiversity, particularly due to land artificialisation and the fragmentation and destruction of natural habitats. At B&B HOTELS, we locate our hotels in areas that are already urbanised and prioritise taking over existing hotels. Whenever the construction of a new hotel is required, our development teams work closely with our landlords to minimise these effects and ensure compliance with national and local regulations.
2030 GOAL
Develop a compensation system for all new construction projects.
Reduce the impact of our operations
The day-to-day operation of our hotels can affect local biodiversity, particularly through light pollution and, in some cases, the use of pesticides in outdoor areas. To better assess and reduce these impacts, we are working with Ekodev, a consultancy specialising in ecology and biodiversity. As part of this collaboration, we are identifying hotels located near sensitive natural areas. This mapping exercise will lay the groundwork for a more detailed impact assessment of these sites and help us develop a strategy and action plan for preserving and restoring biodiversity.
2025 GOAL
Assess the impact of our hotels on biodiversity and identify priority locations.
Welcoming biodiversity and raising our employees' and customers' awareness
B&B HOTELS implements several local initiatives to raise awareness among our teams and customers of the impact of our operations and buildings on biodiversity, and of the importance of protecting it.
2024 ACHIEVEMENTS
In France
a pilot project for the preservation and restoration of biodiversity has been launched.
In Poland
an educational workshop emphasised the importance of forest ecosystems.
In Italy
we partenered with Nocetum to provide beekeeping training on World Environment Day.
In Germany
beehives installed on hotel roofs encourage pollination and help preserve local species.
Read our sustainability report