27
Students
signed employment contracts
ADAPT TO OUR
ENVIRONMENT
The earth system hosts our hotels. Becoming better guests requires making many smart and sustainable changes, both globally and locally, with consistency to respect planetary boundaries.
SDGs
REPORTS & CERTIFICATIONS
Welcoming people means welcoming potentiel. We nurture the talents of our employees through education, development programs, inclusion, diversity and mobility. We extend this to our communities through various initiatives.
How we do it
Reducing our carbon footprint in line with science
Embracing the circular economy
Addressing water scarcity
Preserving and restoring biodiversity
Reducing our carbon footprint in line with science
We have set ambitious science-based targets to reduce our Scope 1, 2 and 3 CO2 emissions by 2030, using the methodology
of the Science Based Target Initiative (SBTi). This climate trajectory, aligned with a 1.5°C pathway and currently under
review by the SBTi, has been made possible through a carbon footprint assessment of our hotels, headquarters, and
key suppliers to have a good understanding of the drivers behind our most carbon-intensive activities.
Our climate strategy
In 2023, B&B HOTELS expanded its carbon footprint assessment, revealing industry-low emissions of 1 kg CO₂ per room. Aligned with the Paris Agreement, our 2030 decarbonization plan targets energy efficiency, renewable energy, and supplier collaboration.
2023 ACHIEVEMENTS
2030 GOALS
+50%
of our students live in underserved Paris suburbs
+60%
of our students have dropped out of school for over a year
+68%
of our students are women
1000
students from underserved areas
Cultivating the next generation of B&B HOTELS leaders
Our employee retention strategy empowers career advancement through self-training resources, personalized development, and industry-leading programs. By fostering motivation and loyalty, we ensure a well-trained staff while offering internal opportunities to grow within our brand. Discover some examples of our strategy: B&B for U, B&B Youniversity and mentoring program.
2023 ACHIEVEMENTS
2030 GOALS
+8,500
Hours of offline and online training
5
Hours of training per participant
3500
hours to the B&B Youniversity program
+1,700
Participants to the Youniversity program
8
Hours of training for each employee
100%
of employees will use the training platform
Empowering our communities
At B&B HOTELS, we extend our commitment to the communities in which we operate. Community involvement is mainly carried out on a regional level to strengthen each hotel’s local presence and respond to the needs of its communities. These regional initiatives are led by hoteliers to support local sports, medical research or cultural events.
Fostering collaboration beyond our hotels
In 2023, B&B HOTELS partnered with Wings of Change to offer free 6-month hospitality training to underprivileged youth in Madagascar. Employees provided pro-bono sessions, covering industry essentials, benefiting students and their families.
“They like the fact that presenters were using the real hotel they are in and going through them because they have never been inside a hotel before. This was the best experience and understanding factor for them.”
AFSANA AMARSY
Founder, Wings of Change, Madagascar
2023 ACHIEVEMENTS
2030 GOALS
60
Students benefited from the Wings of change program
20
Employees of B&B HOTELS involved in wing of change program
50
training sessions
70
Hours of training
All B&B HOTELS employees
will have the opportunity to dedicate one day to engage in a volunteering activity
Acting Locally
B&B HOTELS actively addresses tourism challenges by joining Alliance France Tourisme, fostering collaboration among industry stakeholders. Through shared expertise and resources, we drive growth, influence public policy, and support the sector’s development with collective engagement.
2023 ACHIEVEMENTS
9,200
used sheets and pillow cases to SOS Children’s Village to support Ukraine
FOOD AND BEDS DONATION
from B&B HOTEL Marseille Prado and B&B HOTEL Marseille Parc Chanot to the assoctaion Au coeur de L’espoir and The Conctact Club
Promoting diversity, equity & inclusion
People are at the heart of everything we do and everyone is welcome at B&B HOTELS.
People are at the heart of everything we do
B&B HOTELS fosters global growth by empowering individuals based on merit, skills, and abilities. Our DE&I policy aligns with UN goals, applies universally, and promotes inclusion, including partnerships with institutions supporting disabled individuals and social enterprises.
“Raising awareness through virtual reality. As part of the European Week for the Employment of People with Disabilities, B&B HOTELS France employees took part in a disability awareness workshop. Using virtual reality, they experienced what it means to be disabled in the workplace and were encouraged to reflect and take long-term action.”
2023 ACHIEVEMENTS
2025 GOALS
Formalisation of group diversity, equity & inclusion policy
43% WOMEN
in management positions
43% WOMEN
in the Executive Committee
100% Managers
trained in DEI issues
Read our sustainability report
Feeling good, comfortable and safe at B&B HOTELS
We are known for our affordable and comfortable accommodations. Offering a warm welcome is part of who we are, whether it is for our customers or for our employees.
Cultivating our values
B&B HOTELS prioritizes employee well-being through empathy, inclusion, and simplicity. Annual surveys assess our values, fostering a positive environment. Strong relationships, supportive managers, and a dynamic business model inspire confidence and retain top talent.
2023 ACHIEVEMENTS
2024 GOALS
79%
VS 60% of paritipation last year
65%
Overall Engagement Rate
100%
Lorem ipsum dolor sit amet consecetur
Fostering well-being at work
B&B HOTELS promotes work-life balance with flexible hours and remote work. Health is prioritized through gym subsidies, healthy meals, and mental support. Employees benefit from financial incentives like profit sharing and bonuses for achieving goals.
Ramping up for safety and security
B&B HOTELS prioritizes safety for guests and employees, ensuring comfort and well-being. In 2023, a Security and Safety Department was established, creating a roadmap with audits, training, communication, and renovations to enhance protection and tranquility.
Read our sustainability report