Our sustainability strategy
A hospitable path to
a more sustainable future
REPORTS & CERTIFICATIONS
Our sustainability plan
At B&B HOTELS, we truly believe that the hotel industry plays a vital role in preserving natural resources and promoting the ethical and responsible development of our communities. This is why we have adopted a sustainability strategy that is based on three fundamental pillars: people and society; the environment; and sustainable innovation.
Our CSR pillars
Our sustainability strategy is based on three pillars: people and society, the environment and sustainable innovation. This approach, guided by strong values, allows us to address the key challenges facing our sector.
Learn more about our commitments and actions on each pillar:
How to drive change?
Raising awareness paves the way for change and to achieve this we strive to help people understand, make issues visible, and empower everyone to act. We consider awareness as a true catalyst, fostering more responsible practices into our daily lives and those of our stakeholders. By including sustainability in the customer journey and at key moments with our teams, we’re turning our commitments into a shared reality.
ENGAGING THE B&B HOTELS COMMUNITY
>KEY ACHIEVEMENTS
CSR training
and short educational and entertaining videos for our employees on key climate issues, developed by AXA Climate on the B&B for U platform.
On-site sustainability communication
(CSR manifesto and eco-friendly practices).
Climate Pitch:
Online workshops designed to deepen understanding of climate issues.
Environment week:
Every year a dozen of activities across our major countries to engage our teams on key environmental issues. As an example, we organized an inspiring talk by Heidi Sevestre, a glaciologist and prominent voice in the fight against global warming. We also proposed interactive workshops and talks led by partners, offering practical solutions on topics such as reducing food waste, conserving water, and recycling and reusing materials, to our employees. Hands-on initiatives, such as urban clean-up operations, brought these themes to life.
Several initiatives launched across the group
to celebrate Global Inclusion Week. These included a training session on gender bias in Spain, led by Aylén Rodríguez, a World Bank consultant and expert on the role of women in business.
2025 GOAL
Train all our employees
on climate and DEI issues (headquarters and own-operated hotels).
ENGAGING OUR CUSTOMERS
>Being exemplary is what keeps our customers coming back to our hotels, but we can only be exemplary with their contribution.
To help them help us, we use every touchpoint as an opportunity to communicate our sustainability strategy and the role they can play in it.
Before their stay
When booking on our website, our customers can now view the carbon footprint of their stay (energy consumption and laundry). They will soon have access to practical tips on how to reduce their footprint when visiting our hotels.
During their stay
Through hotel signage and communication materials, we aim to raise awareness in a clear and accessible way, encouraging everyone to get involved. With the e-concierge service available on in-room TVs or the B&B HOTELS app, guests can access all the information they need for their stay, including an overview of the sustainability initiatives at each hotel*.
After their stay
We invite our guests to share their feedback on the quality of their stay via the TrustYou platform. The satisfaction survey also includes questions related to our Sustainability commitments.