77
Socotec Green Trust
audits completed.
Pillar 3
Innovate
together
REPORTS & CERTIFICATIONS
Sustainability is not a destination, it’s about opening new paths. Leaving the old ways behind, we innovate by reimagining how we travel, charting a course towards a more hospitable future.
How we do it
Pursuing our journey towards sustainability excellence
B&B HOME, combining sufficiency and pleasure in hotels that feel like home
Empowering customers with new approaches to sustainability
Building trust through greater transparency
B&B HOTELS is voluntarily being assessed by recognised organisations to increase the transparency of its sustainability practices and support a process of continuous improvement. At the same time, we see our involvement in collective initiatives as a way to collaborate with other committed actors to actively contribute to progress in our industry.
Certification as a driver of transformation - B CORP
The B CORP certification evaluates a company’s sustainability performance across five key areas: governance, employees, environment, community, and customers.
B&B HOTELS Spain’s B CORP certification marks a significant step in our commitment to positive value. B&B HOTELS Portugal is currently being assessed.
ACHIEVEMENT
B&B HOTELS in Spain achieved B CORP Certification.
GOAL
Achieve B CORP Certification in Portugal.
Certification as a driver of transformation - Green Trust
The Socotec Green Trust certification evaluates our CSR performance across three pillars: governance, social, and the environment. Based on the ISO 26000 standard, it is specifically adapted to the hotel industry. The certification process includes regular audits of our properties to ensure that sustainability issues are effectively addressed in day-to-day operations.
2024 ACHIEVEMENTS
761
certified hotels, representing 100% of our hotels open as of 31 December 2023.
Partnership as a driver of transformation - UN GLOBAL COMPACT
We have been a signatory of the United Nations Global Compact since 2023. This demonstrates the commitment of B&B HOTELS to the organisation’s ten universal principles, which are structured around four key pillars: respect for human rights, labour standards, environmental protection and anti-corruption.
ACHIEVEMENT
B&B HOTELS has been a signatory of the United Nations Global Compact since 2023.
Read our sustainability report
B&B HOME, a new concept to address new needs
B&B HOME, an innovative concept that feels just like home: open, inclusive, anchored in its territory, and committed to sustainability. Designed for medium and long stays, B&B HOME is a concept halfway between a serviced residence and a living space. More than just an accommodation solution, it is a new way to temporarily inhabit a place.
Welcoming our guests for long stays
B&B HOME welcomes extended stays with attention to detail and a well thought-out daily comfort. It offers shared spaces that are designed to foster conviviality when guests cook, work, relax or do their laundry.
Everything is designed to help them settle in and feel at home. We want our hotels to be more than somewhere to pass through, they’re a place to live.
“Because the word ecology originates from the Greek word ‘oikos’, which means home. For us, caring for the environment and our communities means living thoughtfully in the world, treating our planet as if it were our own home — because it is. We believe that genuine care begins with creating places that everyone wants to cherish.”
Sophie DONABEDIAN,
Head of Sustainability at B&B HOTELS
EXISTING HOTELS
PLANNED OPENINGS IN 2025
Saint-Ouen-sur-Seine
Paris, France
Brides-les-Bains
France
Fort-de-France
Martinique
Caen Centre
France
18th arrondissement of Paris
Rueil-Malmaison
Vélizy-Est
Care for our planet as we do for our own home
Every detail of our B&B HOME properties is designed with sustainability in mind. Much of the furniture has been refurbished or given a second life, and damaged items are recycled and replaced with vintage alternatives when possible.
In the bathrooms, the towels are made from organic, fair-trade cotton and showers are consistently fitted with a playful device designed to engage guests in conserving water. Housekeeping and towel replacement are provided upon request, while single-use plastics have been strictly banned. All these measures complement the initiatives across all our hotels.
Bringing local ecosystems to life
We design each B&B HOME to blend seamlessly into its surroundings, with regional know-how, short supply chains and local craftsmanship, thanks to strong partnerships with local stakeholders and associations that promote inclusion, education and diversity. This culture of proximity is also reflected in the tone of the messaging and the choice of furnishings, giving each location its own unique character: vintage finds, decor, and posters tell the story of the neighborhood. We also prioritise organic, local and seasonal products for our breakfast buffet.
To learn more about about commitment, visit our B&B HOME website.
Read our sustainability report
Empowering customers with new approaches to sustainability
B&B HOTELS is constantly innovating to empower its customers and stakeholders to take action on major climate and social issues in an industry and a world undergoing profound change.
A playful splash of sufficiency
We launched a partnership with Luniwave, a solution provider that has developed a system to help hotel guests become more water-conscious and save water. Upon entering the shower, the user selects a goal on the screen. During the shower, an LED indicator measures the consumption and at the end, the user’s savings are displayed on the control screen. Every liter of water saved finances water access projects with the Made Blue Foundation.
A pilot has been started in a dozen hotels in France, Italy and Germany.
2024 ACHIEVEMENTS
-30%
global water consumption (on average, based on all devices installed by Luniwave.)
-50%
with the challenge (compared with average hotel consumption calculated by ADEME.)
Sustainability as a bonus
In B&B HOTELS France, Italy, and Spain, guests can opt out of room cleaning for sustainability, in exchange for a donation to a charity, a free breakfast or a discount, depending on the country. This saves 7.5 litres of water (on average) per cleaning session avoided.
We do not change towels daily and encourage guests to use the towel warmers in their rooms. We also offer guests the option to forgo daily housekeeping in exchange for a discount on their stay. We are very proud to have contributed to this project, which reduces environmental impact while maintaining optimal service quality.
Kaina OURAGHI,
Operations Manager B&B HOME Saint-Ouen-sur-Seine
2024 ACHIEVEMENT
225,000 cleaning waivers and 1,688 m3 of water saved.
Be smart about mobility
B&B HOTELS is committed to promoting sustainable mobility by installing electric vehicle chargers in all eligible hotels with parking, aiming for 100% coverage by 2025. Additionally, pilot bike rentals and e-concierge services offer guests eco-friendly transportation alternatives.
2024 ACHIEVEMENTS
2025 GOAL
Partnerships
with local bike rental companies.
2,200
charging stations
on our hotel car parks.
40%
of eligible hotels
equipped with electric vehicle charging stations.
100%
of eligible hotels equipped with EV chargers.
Read our sustainability report