~80
apprentices were trained in 2025, and more than 160 since the launch of the B&B HOTELS Academy program.
Pillar 1
Empower everyone
REPORTS & CERTIFICATIONS
Hosting implies trusting: trusting every employee, every journey, every potential. We place training, inclusion, mobility and listening at the heart of our social commitment, which is to enable everyone to project themselves, evolve, and undertake.
How we do it
Supporting each journey, unlocking every potential
Making a difference in local communities
Promoting diversity, equity and inclusion in everyday life
Feeling good, comfortable and safe at B&B HOTELS
Empowering everyone through education and learning
Because some challenges can be turned into opportunities, we have chosen to be proactive in responding to the evolving landscape of the hospitality industry. We believe the best way to adapt to the increased service expectations of our guests and the challenge in attracting and retaining the right talent is to focus on education and diversity.
Paving the way for a better access to talents
We are committed to training throughout our value chain: through the B&B HOTELS Academy program, we have developed specialized initiatives to help hoteliers, their current employees, and the next generation of professionals adapt to and meet the evolving demands of the hospitality industry. This program also enables young people who are unemployed or from disadvantaged communities to discover and pursue careers in the hospitality industry.
“As part of the B&B HOTELS Academy Discovery Track programme, we supported students as they trained for careers in hospitality. Their fresh perspective reminded us why we’re passionate about what we do. It was a valuable human and professional experience, and as rewarding for us as it was for them — a real breath of fresh air”.
RACHID AZAKRI,
Hotelier entrepreneur of B&B HOTEL Bois d’Arcy Saint-Quentin-en-Yvelines
2025 ACHIEVEMENTS
2030 GOAL
2
awards
for the B&B HOTELS Academy Junior.
2030 GOAL
1000
learners trained through the B&B HOTELS Academy.
Cultivating the next generation of B&B HOTELS leaders
At B&B HOTELS, we believe that developing skills is a source of personal fulfilment and a driver of collective performance. Our learning strategy comprises a wide range of accessible programmes to enable every employee to grow at their own pace, broaden their horizons, or prepare for new responsibilities. Through online training, leadership development programmes, personalised support and mentoring, we foster an environment that nurtures growth and cultivates tomorrow’s leaders.
2025 ACHIEVEMENTS
+26,000
hours of online and in-person training, or an average of 15 hours per employee.
~1,400
employees
trained.
20
pairs took part in the mentoring program.
Empowering our communities
At B&B HOTELS, we are deeply committed to the local communities we serve. We ensure that each of our hotels is firmly rooted in its community and responds to its members’ specific needs.
Contributing actively to a more inclusive and compassionate world
We are committed to providing tangible support in response to humanitarian crises, promoting inclusion in all its forms and engaging with major social and environmental causes. In close collaboration with our teams and charity partners, we carry out solidarity initiatives across our locations and beyond.
“Following the natural disaster in Valencia, we volunteered to welcome refugees and rescuers, and we donated essential supplies to support the victims. I am especially proud of the commitment and solidarity shown by our teams.”
MARK GHUKASYAN,
Hotelier entrepreneur of B&B HOTEL Valencia Ciudad de las Ciencias
2025 ACHIEVEMENTS
In Spain & Italy,
our employees were able to participate in charity races.
In the United-Kingdom,
we organised a clothing drive to support blood cancer research.
In France,
we are partners with The Sorority association to fight against all forms of violence and isolation of women.
Fostering collaboration beyond our hotels
In 2023, B&B HOTELS partnered with Wings of Change to offer free hospitality training to underprivileged youth in Madagascar. Employees provided pro-bono sessions, covering industry essentials, benefiting students and their families.
“They like the fact that presenters were using the real hotel they are in and going through them because they have never been inside a hotel before. This was the best experience and understanding factor for them.”
AFSANA AMARSY,
Founder, Wings of change, Madagascar
2025 ACHIEVEMENTS
40
training sessions.
60
hours of training.
Promoting diversity, equity and inclusion
At B&B HOTELS, we are committed to creating an inclusive work environment where everyone feels respected, valued and empowered. And this, regardless of their background, gender, sexual orientation, age, beliefs, disability or any other legally recognised aspect of diversity.
Making diversity, equity and inclusion part of how we work
Our Diversity, Equity and Inclusion (DE&I) policy aligns with the United Nations’ Sustainable Development Goals and complies with international labour standards. This policy applies to all employees, franchise partners and hotelier entrepreneurs in the countries where we have a presence. We also encourage our value chain partners to embrace these principles.
All employees complete mandatory training to acquire the knowledge and skills to adopt inclusive behaviours in their day-to-day work. Any behavior or practice that contravenes our DE&I policy can be reported at any time via a secure, anonymous whistleblowing system.
Visit our digital alert platform
2025 ACHIEVEMENT
75% employees trained
in diversity, equity and inclusion.
2025 GOAL
100% employees trained
in DE&I issues.
Promoting gender equality throughout the employee journey
We implement concrete measures to promote gender equality in all our countries of operation, tailoring them to local regulations and challenges. In France, our commitments are supported by a company agreement on gender equality and quality of life at work. We have introduced a prevention and support system to address sexist behavior and sexual harassment in all countries.
2025 ACHIEVEMENTS
2026 GOAL
~48%
of employees in management position are women.
Several
initiatives are regularly launched to raise awareness among our employees about diversity and inclusion.
2026 GOAL
45%
of women in management positions.
Fostering a disability-inclusive workplace
We adapt our disability inclusion protocols to suit local contexts and regulations. In France, for example, we have introduced the ‘Cap et vous?’ initiative, which is built around four key pillars:
1 – Raising awareness and providing training to help teams better understand disability-related issues.
2 – Promoting inclusive recruitment by sharing job opportunities, training recruiters and participating in initiatives such as DuoDay, which enables individuals with disabilities to shadow team members and explore for a day.
3 – Adapting working conditions.
4 – Partnerships with the sheltered and adapted employment sector and inclusive businesses, such as Café Joyeux, a coffee shop chain that trains and employs people with cognitive and mental disabilities, which is featured in our B&B HOME hotels.
“We work closely with Futuro Onlus Pomezia, an association that supports young people with disabilities. We give them the opportunity to discover careers in hospitality and develop new skills. Everyone has something to contribute to our collective success, and we are proud to promote an open, stimulating and inclusive working environment.”
FRANCESCA MARZULLO & MARCO VECCI,
Hotelier entrepreneurs at B&B HOTEL Pomezia Roma
2025 ACHIEVEMENTS
SEEPH
Organizing fun and digital activities for employees to explore issues related to disability.
2
disability advisors are available to assist our employees in France.
Feeling good, comfortable and safe at B&B HOTELS
Well-being and safety are essential to enable our employees and partners to work safely every day and our guests to enjoy their stay with complete peace of mind. This is why we have introduced an ambitious yet practical health and safety policy, which focuses on prevention and risk reduction to ensure a safe and healthy workplace for everyone, regardless of their role or location.
Listening to and adapting to our employees to progress together
Each year, we conduct our “Speak Up” survey to assess employee satisfaction and engagement. Responses are anonymous and help us better understand how they feel about their work environment, our values and our strategic direction. The insights gained from the survey help guide our ongoing efforts to improve employee experience.
B&B actively promotes flexibility to help everyone achieve a better work-life balance. Where roles allow, remote working and flexible hours are available in all countries. Depending on the country, HR teams or well-being ambassadors respond to individual needs and organise initiatives throughout the year to foster a positive work environment.
2025 ACHIEVEMENTS
82%
participation in 2025.
59%
engagement rate in 2025.
Better protect our teams
We are taking concrete action to optimise risk management and safeguard the health and safety of our teams.
Our prevention approach involves an annual assessment of occupational risks, which is tailored to each specific role and local regulatory requirements. This process enables us to identify key risks and define targeted action plans to continuously improve working conditions.
Our employees receive regular health and safety training according to the needs and risk exposure of their position. They can report risk situations by contacting their manager or HR representative, or by using the confidential internal whistleblowing system, which is available 24/7.
As part of our commitment to ethics and transparency, we provide you with a reporting system. This secure platform allows you to confidentially report any behavior or situation that is contrary to the law, regulations, or our code of conduct.
Ramping up for safety and security
Making sure that our guests feel safe, protected and respected is fundamental to providing a positive experience. Our commitment is built on three core principles.
– Secure spaces: safety measures tailored to the specific risks and realities of each location.
– High hygiene standards: consistent protocols and regular audits or verifications, depending on the country.
– Proactive vigilance: targeted training and alert systems empowering our teams to remain attentive and responsive for our guests’ peace of mind at all times.
“We provided our front desk teams with training on how to manage difficult situations, such as incivility and aggression. This is part of the vital work led by our Safety team in France, Belgium and Switzerland. I’m proud to have contributed to this initiative, giving our teams the tools and confidence they need to stay safe in their day-to-day work.”
MAGALI CARRIO,
Hotelier entrepreneur of B&B HOTELS Lille Centre Grand Palais, Dunkerque Centre Gare, Lille Lillenium Eurasanté
