Our CSR
strategy
We aim to turn sustainability into a true value driver, not just a compliance mechanism
Our approach
Our approach aligns with our double materiality assessment, the key challenges facing our industry and is based on strong values and governance.
To ensure that sustainability is integrated into decision-making at all levels, we have structured our corporate governance to emphasise compliance, transparency, leadership and value creation.
Download our Sustainability Report
Choose the version that better fits your needs. The print version was designed to save ink and the web version was designed to reduce power consumption when read on a computer or cellphone.
As part of our commitment to ethics and transparency, we provide you with an ethics reporting system. This secure platform allows you to confidentially report any behavior or situation that is contrary to the law, regulations, or our code of conduct.
We encourage you to use this service for any serious and factual matter that requires reporting. Your report will be handled with the utmost diligence, and the confidentiality of your identity will be protected.
Our pillars
Our sustainability strategy is based on three pillars: people, environment and sustainable innovation. Last year, we published our first sustainability manifesto, a foundational step to build momentum and engage our team. This year, we’re consolidating what we’ve started and have evolved our third pillar from “Making Progress Together” to “Continuously Innovating Together”, emphasizing a more ambitious and open approach to leading our industry on the journey to sustainable travel.
Empower
everyone
We fuel and nurture our talent pool and actively engage with communities.
Adapt to our
environment
We design our hotels and operations with simplicity to limit our environmental impacts & increase business resiliency.
Continuously
innovate
together
We continuously explore new customer experiences and partnerships to transform our business model and capture new opportunities.
Our latest initiatives
in our countries
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France
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Spain
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Italy
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Germany
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- All hotels can now recycle their pillows directly by sending them back to the supplier. They are then transformed into insulating fabric for construction work.
- We promote local and committed providers for our breakfasts (Cafés Coïc, Beurre Paysan Breton, Yaourts Malo).
- We partnered with Agefiph to support our progress toward making our hotels more accessible to people with disabilities.
- Employees have access to a local listening and psychological support centre.
- B&B HOTELS Spain is a B Corp company. Joining the B Corp community reflects our commitment to people and our planet through our 360º approach covering Environment, Social, and Governance (ESG).
- Being sustainable is rewarded. Thanks to our Be Eco initiative, if guests are staying more than 1 night with us, they can reduce the environmental impact of their stay by skipping room cleaning.
- Our hotels with available parking provide electric car charging points.
- Village4All is helping us target our efforts to make in-hotel stays easier for people with disabilities.
- We offer non-consumed breakfast products to B&B HOTELS employees to avoid waste.
- We propose B&Bike rental services to our guests.
- We are Golden Corporate Donors of Life Beyond Tourism. We support the association’s Travel to Dialogue initiative that encourages travellers to discover the territory’s heritage through the stories of those who know and
experience it daily.
- We encourage our guests to reduce the environmental footprint of their stay through our Green Button Service. In exchange for opting out of daily room cleaning, they can trigger a €1 donation to a local charitable organisation.
- We are in the process of equipping our hotel parking spaces with electric car charging points. By the end of 2023, we aim to convert all parking spaces accordingly. Depending on the location, we can accommodate up to ten charging stations.
- We have implemented an ecological approach to our breakfast offerings. We minimise unnecessary packaging and waste and provide a wide selection of organic and sustainable products in our Green Breakfasts.
What’s next
PEOPLE
- 1,000 people trained through the B&B HOTELS Academy.
- 45% of women in management positions.
- 45% of women in the Executive Committee.
- One day of volunteering for all employees.
ENVIRONMENT
- 50% reduction in absolute CO₂ emissions for scopes 1 & 2 and a 28% reduction for scope 3 compared to 2019.
- Maintain zero unnecessary single-use plastics in rooms and install water fountains in all lobbies and meeting rooms.
- Restore 100% of new build areas through nature-based solutions.
INNOVATION
- EV chargers available at all eligible hotels.
- Sustainable Purchasing Charter signed by all strategic suppliers.
- 100% of employees trained on climate and DEI issues (HQ and Hotels).