Our CSR strategy
Make sustainable stay accessible for everyone
REPORTS & CERTIFICATIONS
Our CSR plan
Our sustainability strategy is based on three pillars: people, environment and sustainable innovation. Our approach aligns with our double materiality assessment, the key challenges facing our industry and is based on strong values and governance.
Our CSR pillars
Our sustainability strategy is based on three pillars: people, environment and sustainable innovation. In 2023, we published our first sustainability manifesto, a foundational step to build momentum and engage our team. Last year, we’re consolidating what we’ve started and have evolved our third pillar from “Making Progress Together” to “Innovating Together”, emphasizing a more ambitious and open approach to leading our industry on the journey to sustainable travel.
Learn more about our commitments on each pillar:
How to drive change?
We will drive change by raising awareness and engagement on sustainability among all our stakeholders. In 2023, we launched several engagement initiatives and programs to act as a catalyst for the implementation of our sustainability strategy. In 2024, we will expand our awareness and engagement efforts to include everyone from our employees to our customers.
ENGAGING THE B&B HOTELS COMMUNITY
>2023 ACHIEVEMENTS
CSR manifesto
in welcome pack
CSR training
on B&B for U platform
Climate fridays
1 Climate Fresk organized each month
ON-SITE sustainability communication
(CSR manifesto and eco-friendly practices)
CSR DAY in Germany:
B&B HOTELS Central & Northern Europe headquarters employees planted 1,000 trees and built 4 tiny houses for homeless people
2025 GOAL
TRAIN ALL
OUR EMPLOYEES
On climate and DEI issues (headquarters and hotels).
ENGAGING OUR CUSTOMERS
>Being exemplary is what keeps
our customers coming back to
our hotels, but we can only be
exemplary with their contribution.
To help them help us, we use every touchpoint as an opportunity to communicate our CSR strategy and the role they can play in it.
Ex: Promoting environmentally
responsible behavior / Connect with our customers
through e-Concierge service / Client reviews: an
opportunity for progress