Continuously innovate together

At B&B HOTELS, we use certification processes to refine our sustainability goals, align our internal practices and transparently communicate our commitment to responsible tourism.

Sustainable management system:

We developed a unique sustainable management system for the hospitality industry, in collaboration with SOCOTEC, and incorporating ISO 26000 principles. The certification process, which started with a pilot in 2022 and expanded to all countries* in 2023, evaluates the sustainability practices of each participating hotel.

2023 achievements:

• 142 audits completed
• 670 sustainability certified hotels

B Corp:

B&B HOTELS Spain achieved BCORP certification in 2023. After a two year transformational process, we have aligned our business model with the highest standards of social and environmental responsibility. Achieving B Corp demonstrates our commitment to sustainability and brings meaningful change to the hospitality industry. The next step is achieving B Corp certification in Portugal.

*Except Poland and Denmark

B&B HOME is a hotel concept designed to create a new kind of hospitality with a warm, welcoming spirit that connects travelers with the community they are visiting. We believe that finding a place that feels like home is essential to fostering genuine care. By combining sufficiency with pleasure, we provide a welcoming, comfortable and inspiring atmosphere. This approach has guided our thoughts and paved the way for our commitments:

Valuing
We prioritise small, local businesses
and support positive impact initiatives
that inspire us. Our longstanding partners are those who have been able to reassess and adapt to meet the specific needs of each location.

Preserving
We are committed to choosing sustainable solutions in all aspects of our operations, whether in terms of waste management, supplies, or involving our stakeholders in actions aimed at reducing our environmental footprint.

Collaborating
We provide engaging challenges and activities aimed at raising awareness of why protecting the environment matters, while also fostering a supportive and friendly atmosphere. Because we can address serious matters without taking ourselves too seriously.

Achievements:

• Localism: +95% of regional F&B products; events & workshops open to customers and local communities.
• Sustainability: Second-hand & revamped furniture; no single-use plastics in rooms & beyond; organic bed linen & painting.
• Long stay: Dedicated long-stay services; shared kitchen & laundry; Library & game area

Learn more

As a roadside hotel chain, mobility is central to our business model. While it is difficult for us to calculate our guests’ emissions when they visit one of our hotels, we recognize the significant role that car travel plays in global emissions. We are committed to providing solutions that help reduce them by encouraging the use of sustainable transportation options.

We have an ambitious programme to install Electric Vehicle (EV) chargers in all our hotels with parking where it is technically feasible. 31% of our hotels are already equipped and we plan to reach 100% by end 2025.

We have piloted bike rentals in Italy and Spain, as well as in some hotels in Germany, France and Brazil, to provide a soft alternative for our guests to explore the area around the hotel.

We believe that encouraging our customers to adopt sustainable practices in a playful manner is an efficient way to get the message through.

We tested the Luniwave challenge in a dozen hotels to reduce our bathrooms water consumption. We encouraged guests to provide feedback in exchange for a clean water donation to the Made Blue Foundation. The initial results were encouraging and we’ll progressively extend the solution across our network of hotels, starting with our first B&B HOME location.

At B&B HOTELS France, Italy and Spain, guests staying more than one night can opt out of room cleaning. In Germany, the initiative goes even further: guests can participate in supporting a charity, as the money saved by the hotel is donated to charitable organisations.