Our Culture V2 - B&B HOTELS

At B&B HOTELS, our values — empathy, integrity, entrepreneurship, and inclusion — guide every decision. Our collaborators bring these values to life, creating a hospitality experience that puts people at the heart of everything we do. By cultivating boldness, creativity, and responsibility, every collaborator helps deliver exceptional guest experiences and build trust with our partners, forming the foundation of our lasting success.”

Céline Vercollier - CEO B&B HOTELS

Hospitality powered by entrepreneurial minds

At B&B HOTELS,
you’re invited to be more than an employee,
you’re called to be an entrepreneur at heart,
bringing your full self and taking ownership
to face tomorrow’s challenges.

We promote a culture of continuous learning, collaboration,
and trust to unlock everyone’s potential.
Together, we grow stronger, move faster, and go further,
always driven by our shared purpose
to shape the future of hospitality today.

Empowered people, a more human hospitality

WE DRIVE IMPACT

We live hospitality through our greatest passion: connecting people and creating real value.

Every action we take is carefully driven by dedication and purpose to make a positive impact on our guests, our teams, and our future.

WE GROW TOGETHER

We believe in giving everyone the tools and confidence to take initiative, challenge the status quo, and shape their own path.

By sharing knowledge, supporting each other and, embracing continuous learning, we don’t just grow together, we define the future of smart and sustainable hospitality.

our training platform >

WE EMBRACE DIVERSITY

We cultivate a culture where every perspective counts and diversity fuels better decisions.

We are committed to equal opportunities, brutal respect, and empowering every colleague to act with accountability. Together, we create a responsible, inclusive environment where everyone can thrive.

our csr commitments >

This is how our promise become reality

68%

are proud to work for B&B HOTELS

82%

feel positive of the autonomy in their job

72%

of employees are  enthusiastic for flexibility
 of working hours

76%

of employees say that their manager encourage their development

79%

feel positive about the respect of diversity
and differences

8/10

Satisfaction rating on our Learning &
Development programmes

Their success is our success

More testimonials

> >

Jantje

Team Leader Accounting

I joined the company in 2018 as an accountant. My potential was recognized and encouraged by my managers, and standing still was not an option for me.

Since 2021, I have been Team Lead Accounting & Closing. In this role, I can actively contribute to breaking new ground, improving processes, and further developing structures. What I particularly enjoy is working with the team. With clarity, empathy, and structure, I have developed my own leadership style, which my employees appreciate.

Willing to take on responsibility, and remaining open to exchange with others, can make a difference in the long term and inspire others to join them on this path.

Elisabetta

HR Operations Manager

I wish to express my sincere appreciation for the opportunity to access the corporate coaching program. I find it to be a true potential accelerator, supporting me in defining an ambitious vision for my professional journey.

I have achieved significant progress in developing key managerial competencies, particularly strategic delegation and constructive assertiveness. Today, the result is a more conscious and balanced leadership style.

I am actively defining my professional goals with renewed clarity. I strongly encourage all colleagues to take advantage of this valuable resource, which is crucial for both individual and organizational excellence.

Manager (MM). I took over the management of B&B Hotel Milano Portello, and a year later, I successfully launched and managed B&B Hotel Settimo Torinese for nine months. Since May 2025, I have been honored to expand my responsibilities further by taking over the management of B&B Hotel Milano La Spezia as well.

Ninna

Chief People Officer

My journey at B&B HOTELS began eight years ago. I started in 2018 at B&B HOTEL Madrid Puerta del Sol as a receptionist, later becoming Assistant Hotel Manager.

After four years, I moved to the Iberia head office and joined the Development team, where I gained insight into the expansion side of the business. I later became Executive Assistant to the CEO for Spain and Portugal, a role that has allowed me to be involved in strategic projects and support senior leadership.
I’ve also had the opportunity to join an internal talent program, which has helped me grow professionally.

What’s next? The future at B&B HOTELS is full of possibilities, and I’m excited to keep learning and contributing to the company’s success.

Edwige

Sales

I joined B&B in March 2023 and initially made my mark in business development related to hotel takeovers (Tandem/Moon projects). After joining the head office sales team, my responsibilities now have a broader strategic dimension:

Performance support: Active contribution to the commercial development of hotels, with a focus on establishments in difficulty.

Management: Management of the external corporate sales team for France and Western Europe, in close coordination with Switzerland and the Belgium/Luxembourg cluster.

Our culture