Empower everyone

We launched the B&B Academy Junior to address labour shortages in the hospitality sector, support a new generation of professionals and promote social inclusion and equal opportunity. Developed with local partners in each of our pilot countries -France and Spain-, the programme offers young people, particularly those from underserved communities, the opportunity to earn an education certificate combined with practical on-site experience. We will further scale up and expand the programme. Another part of the Academy is dedicated to aspiring hoteliers, to help our hotel staff grow and become the future generation of hotelier entrepreneurs, with Italy being our pilot country and more countries gearing up in 2025. More programs are being developed to address our existing hotelier entrepreneurs to keep supporting our growth across our geographies.

“As part of the B&B Academy Junior programme, we supported students as they trained for careers in hospitality. Their fresh perspective reminded us why we’re passionate about what we do. It was a valuable human and professional experience, and as rewarding for us as it was for them — a real breath of fresh air”.

RACHID AZAKRI,
Hotelier entrepreneur of B&B HOTEL Bois d’Arcy Saint-Quentin-en-Yvelines

At B&B HOTELS, we believe that developing skills is a source of personal fulfilment and a driver of collective performance. Our learning strategy comprises a wide range of accessible programmes to enable every employee to grow at their own pace, broaden their horizons, or prepare for new responsibilities. Through online training, leadership development programmes, personalised support and mentoring, we foster an environment that nurtures growth and cultivates tomorrow’s leaders.

We are committed to providing tangible support in response to humanitarian crises, promoting inclusion in all its forms and engaging with major social and environmental causes. In close collaboration with our teams and charity partners, we carry out solidarity initiatives across our locations and beyond.

“Following the natural disaster in Valencia, we volunteered to welcome refugees and rescuers, and we donated essential supplies to support the victims. I am especially proud of the commitment and solidarity shown by our teams.”

MARK GHUKASYAN,
Hotelier entrepreneur of B&B HOTEL Valencia Ciudad de las Ciencias

In 2023, B&B HOTELS partnered with Wings of Change to offer free hospitality training to underprivileged youth in Madagascar. Employees provided pro-bono sessions, covering industry essentials, benefiting students and their families.

“They like the fact that presenters were using the real hotel they are in and going through them because they have never been inside a hotel before. This was the best experience and understanding factor for them.”

AFSANA AMARSY
Founder, Wings of change, Madagascar

We implement concrete measures to promote gender equality in all our countries of operation, tailoring them to local regulations and challenges. In France, our commitments are supported by a company agreement on gender equality and quality of life at work. We have introduced a prevention and support system to address sexist behavior and sexual harassment in all countries.

We adapt our disability inclusion protocols to suit local contexts and regulations. In France, for example, we have introduced the ‘Cap et vous?’ initiative, which is built around four key pillars:

1 – Raising awareness and providing training to help teams better understand disability-related issues.

2 – Promoting inclusive recruitment by sharing job opportunities, training recruiters and participating in initiatives such as DuoDay, which enables individuals with disabilities to shadow team members and explore for a day.

3 – Adapting working conditions.

4 – Partnerships with the sheltered and adapted employment sector and inclusive businesses, such as Café Joyeux, a coffee shop chain that trains and employs people with cognitive and mental disabilities, which is featured in our B&B HOME hotels.

“We work closely with Futuro Onlus Pomezia, an association that supports young people with disabilities. We give them the opportunity to discover careers in hospitality and develop new skills. Everyone has something to contribute to our collective success, and we are proud to promote an open, stimulating and inclusive working environment.”

FRANCESCA MARZULLO & MARCO VECCI,
Hotelier entrepreneurs at B&B HOTEL Pomezia Roma

Each year, we conduct our “Speak Up” survey to assess employee satisfaction and engagement. Responses are anonymous and help us better understand how they feel about their work environment, our values and our strategic direction. The insights gained from the survey help guide our ongoing efforts to improve employee experience.

B&B actively promotes flexibility to help everyone achieve a better work-life balance. Where roles allow, remote working and flexible hours are available in all countries. Depending on the country, HR teams or well-being ambassadors respond to individual needs and organise initiatives throughout the year to foster a positive work environment.